The Collectibles of Jaeger-LeCoultre in New York
The Reverso watches that left a mark on the 1930s meet collectors and enthusiasts in New York through The Collectibles exhibition.
To discover a rare timepiece, to journey through the enamel of its dial, the handcrafted precision of its case, or the history embedded in a movement that still ticks with flawless rhythm is an experience few watch enthusiasts would refuse. Since 2023, Jaeger-LeCoultre has been restoring exceptional models from its archives under a program titled The Collectibles, presenting them to the public through curated exhibitions. For the fifth edition of The Collectibles, taking place this February in New York City, the Maison turns its focus to eight Reverso models produced between 1931 and 1937.
Today regarded as one of watchmaking’s most iconic designs, Reverso traces its origins to the early 1930s and its creation story is as compelling as its design. During the colonial era in India, British officers often spent their leisure time playing polo. One afternoon, after his watch was shattered during a match, an officer presented the broken timepiece to Swiss businessman and watch enthusiast Cesar de Trey. He, in turn, approached Jacques-David LeCoultre, then head of Jaeger-LeCoultre, with a question: could a watch be designed to withstand the rigors of the sport? The result was the Reverso, which is an ingenious creation with a case capable of swiveling 180 degrees to protect its dial. In this fifth edition of The Collectibles, eight examples from those formative years are brought together once more.
Alongside the classic steel-cased Reverso models with black dials, the exhibition also features a striking 1936 version (350/1000) crafted in yellow gold and steel, distinguished by its light-colored dial.
Among the most intriguing pieces is a ladies’ model from 1931. Presented on a bracelet-style strap crafted in chrome and notable for its distinctive lug architecture, the watch offers a refined interpretation of the Reverso’s enduring aesthetic.
The timepieces presented in the fifth edition of The Collectibles will also be available for purchase. Beginning February 5, they will be offered through the brand’s official website, as well as at the Jaeger-LeCoultre Flagship Boutique in New York throughout the exhibition.
