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The veil has finally been lifted on one of the industry’s most talked-about collaborations, as the Audemars Piguet x Swatch Royal Pop collection has been officially unveiled. Judging by the early reaction, long queues outside Swatch boutiques are about to become a familiar sight once again.

Watches and Wonders 2026 hosted vibrant brand booths enriched with immersive installations, alongside innovations that once again showcased the artistry of fine watchmaking. As the Saatolog team attending the fair on-site, we have curated a selection of standout timepieces from Watches and Wonders 2026 for our readers.

As one steps into the enchanting world of horology, one of the first distinctions to grasp is between automatic and quartz watches. For newcomers fascinated by timepieces, the question often arises: which should I choose?

Japanese designer Jiro Katayama’s brand, Otsuka Lotec, has emerged as one of the most coveted names in contemporary watchmaking, thanks to its unconventional timepiece designs.

The Reverso watches that left a mark on the 1930s meet collectors and enthusiasts in New York through The Collectibles exhibition.

Born from the historic watchmaking tradition of Glashütte, Germany, these brands have long shaped the world of fine horology. From A. Lange & Söhne to Kudoke, we spotlight the best German brands.

Timepieces have been crafted for nearly five-year centuries in Switzerland, where watchmaking was born. Since then, the watchmaking industry pushes boundaries through surprising innovations each year. And, at the center of this perpetual cycle stand the best Swiss watch brands.

British farmer James Steele lost his Rolex while feeding his cows in the 1970s and never found it again. So that, it reappeared in recent weeks.

Let’s take a closer look at the iconic watches in Zenith’s history and once again witness the captivating stories of haute horlogerie.

The grandson of the founder of Fiat, Gianni Agnelli is best known his business career, high life as well as his different watch style.

When the craftsmanship of one of the greatest living watchmakers, Kari Voutilainen, meets the legendary performance of the Caliber 135-O, one of the rarest timepieces in horological history emerged in recent years.

In the midst of the Quartz Crisis, when all hope for the future of mechanical watches had been lost, Charles Vermot stored all the parts and drawings for the El Primero in the attic of the Zenith factory.

From Catherine the Great to Joseph Stalin, Russia carries a horological legacy uniquely its own. Among its most renowned contemporary watchmakers is Konstantin Chaykin.

American watch brand Welsbro brings an extraordinary color to the haute horology with new models that produced with vintage movements and cases after 50 years.

We’re diving into the archives to discover the most expensive Rolex watches ever sold at auction.

The story of French chef Michel Sarran is an extraordinary journey —from medical school to the culinary world. A Michelin-starred chef with many years in gastronomy, he welcomes guests to his namesake restaurant in Toulouse with the promise, “Here, it’s like nowhere else,” and a warmth that makes you feel as though you’re about to become friends.

Richard Mille introduced the new RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari, the second RM collection in collaboration with Ferrari. Richard Mille, the racing machine on the wrist, announced two new models in collaboration with Ferrari on March 21. The day before, journalists from all around the world had the opportunity to discover new timepieces at […]

We travel along winding mountain roads lined with snow-covered trees, making our way to Longines headquarters. From the watchmaking workshop to the Longines Museum, we spend an immersive day with the Longines team, who welcome us with warmth that cuts through the crisp winter air. Departing from Neuchâtel, one of the key centers of Swiss […]

Swiss watch industry exports decreased by 2.8% in 2024 compared to 2023.

TAG Heuer is back as the official timekeeper of Formula 1.

Bvlgari introduced its novelties inspired by notes at the 2024 Geneva Watch Days.

Omega has served as the official timekeeper of the Olympics Games since 1932, and this year the brand will be officially timekeeper of the Games for the 32nd time. Let’s take a look at the history of Omega throughout the Olympic Games.

Here are the best new diver watches of 2024.

Blancpain adds a new model to Bathyscaphe series with a ceramic bracelet and complete calendar. The world’s oldest watch brand Blancpain has added three new models to its diving series Bathyscaphe. Designed with ceramic bracelets, the version with a complete calendar is now the most striking model. All three timepieces that added to the series […]