New York, 1925. Midnight. You are standing outside a laundromat that has long since closed for the night. You knock three times, then once more. A voice comes from behind the door: “Who are you?” The password: “Joe sent me.”

There is little point in discussing the bonds we form with what is visible; that part is rather ordinary. Yet the seductive effect of the invisible, of what remains hidden, on the human imagination is undoubtedly extraordinary. Fuelled by the boundlessness of human imagination, our curiosity about what is secret is intense, our fascination deep, and our creativity capable of pushing beyond all limits. There is, of course, something mystical about an ordinary door opening onto an entirely different, completely unexpected world. As though it symbolised a dream. Perhaps that is why, a hundred years later, even those living in entirely different geographies remain so passionately attached to the aesthetic codes of that era.

Behind Closed Doors: Speakeasy
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Speak Easy

Let us travel back a hundred years, to America in the 1920s and the days of the Noble Experiment. With the 18th Amendment to the Constitution, the manufacture, sale and distribution of alcoholic beverages were prohibited.

By day, the streets were calm, orderly and respectable; the promise of protecting public morality was on everyone’s lips, while newspapers were filled with articles claiming that Prohibition would purify society.

But when night fell…

The same city slipped into an entirely different rhythm. Shadows waited outside shuttered shops in back streets, the smell of makeshift stills drifted up from basements, boats quietly approached the harbour, and an entire city remained on edge at the sound of every siren.

Prohibition was creating an aesthetic of its own underground: doors opened in whispers, music mingled with darkness, and a culture of secrecy gave birth to a new kind of creativity. Out of circumstances no one could have predicted came the password to a century-long revolution: the speakeasy.

“Speak easy.” Keep your voice low. Because the regulars of these new establishments had to whisper if they were to exist without being overheard by the world outside.

Behind Closed Doors: Speakeasy