Blush tattoo, mascara boycott, wrinkle tapes as an alternative to botox… Here’s the top 10 TikTok beauty trends of 2025.
We all agree by now that TikTok is not just a social platform but also a global source of inspiration for fashion and beauty trends. In 2025, the beauty world is being shaped by TikTok’s creative energy. The new year introduces us to a broad spectrum of trends, from innovative techniques to nostalgic touches, minimalism to bold details. From Hailey Bieber’s signature ‘Cold Girl Makeup’ to daring metallic looks, intriguing trends are catching our radar. These looks prioritize natural beauty while leaving room for creativity, decoding the year’s favorite beauty moves.
10 TikTok Beauty Trends of 2025
Cold Girl Makeup
This trend, inspired by the natural blush your cheeks get on a cold winter day, has become Hailey Bieber‘s signature look. Combining a slight redness on the nose and cheeks, neutral-toned lips, and shimmering eyelids, it offers a fresh and healthy appearance. This minimalist yet striking makeup is perfect for welcoming the first months of 2025.
Blush Tattoo
We’ve experienced blush blindness, and semi-permanent makeup techniques are quite popular. But what if we combined the two? Developed to achieve a natural flush and healthy glow, blush tattoos use a ‘buffing’ technique to embed pigment into the skin’s upper layers, creating a natural blush effect. This innovative solution is ideal for those who want to avoid spending too much time on makeup.
Wrinkle Tapes
Add a nighttime treatment to your skincare routine. Introduced as a low-cost alternative to Botox, face taping aims to make facial features appear tight and smooth. By sticking tapes onto the skin overnight, it’s claimed that wrinkles can be prevented. However, dermatologists suggest this technique only offers temporary effects, so it doesn’t provide a permanent solution. Still, it can be a quick fix without resorting to medical aesthetics.
Mascara Boycott
TikTok’s younger generation is shelving mascara in favor of embracing natural beauty. Especially Gen Z argues that going mascara-free gives their makeup a cleaner and more modern look. This trend, favored by those highlighting natural beauty, is a perfect match for minimalist makeup. For those who can’t give up on mascara, non-black colored mascaras take the spotlight. Brown, burgundy, and plum mascaras can offer a more natural result compared to stark black contrasts.
Glitter Touches
2025 will be a year of bold and fun makeup choices, and we’re already seeing the signs. Glittering touches added to eyelids, lips, or cheeks are among the standout elements of this trend. Whether you prefer a minimal or striking look, glittery details are ready to jazz up beauty routines. Be sure to add glittery top-coat-effect makeup products to your shopping list.
Metallic Look
This trend, nodding to the future with metallic eyeshadows, offers a modern and sophisticated appearance inspired by artificial intelligence. Bold metallic textures on the eyelids are set to be one of the most talked-about makeup trends of 2025. This look creates a visual feast, especially for evening events.
Balm Blush
Balm-textured blushes, which give the skin a natural glow, are among the must-haves of 2025 beauty trends. These products, enhancing the cheeks with a healthy shine, are poised to become the favorites in makeup bags. They add dimension with a mirror-like glow to cheekbones and keep the skin moisturized, making them a staple for daily makeup.
Filtered Skin
Yes, luminous skin remains a staple on trend lists. However, a more filtered, simplified skin look is climbing the trend ladder. This trend works in harmony with the natural skin texture to provide a soft and smooth appearance. The ‘airbrush’ effect achieved with light foundations and powders can become your new favorite for both daily routines and special occasions.
Siren Eyeliner
Inspired by mythical sirens, this eyeliner style grabs attention with lines extending from both the inner and outer corners of the eyes. This striking and mesmerizing look is a must-add to the inspiration boards of those seeking bold makeup.
Color of the Year: Mocha Mousse
With Pantone’s Color of the Year inspiration, cool coffee tones are taking over makeup. Lips and eye makeup colored with the mocha mousse palette provide timeless beauty and are versatile enough for day-to-night transitions. This natural and sophisticated shade also draws attention with its nod to ’90s makeup styles.
Winter Routine for Sensitive Skins
