The Tesla Model Y Juniper SR, which had seen a dip in its soaring sales due to the controversy surrounding Elon Musk’s highly publicized political stance, was nevertheless met with great enthusiasm in Turkey. We take a closer look at the model that sold out within the first six minutes of its release.
The Tesla craze, which has gripped the world for nearly a decade, reached a new peak in Turkey in late April 2025. According to Turkey’s tax regulations for electric vehicles, models that fall within the 10% special consumption tax bracket enjoy a notable advantage over those taxed at higher rates—significantly influencing consumer preference. Tesla’s newly revamped model, renamed Juniper, entered this favorable tax category and made a dramatic entrance into the market.
FIRST STOCK SOLD OUT IN 6 MINUTES
The Tesla Model Y Juniper SR, listed at 1.4 million TL before taxes and offered at 1.9 million TL with taxes included, was made available for pre-order on April 25, 2025. The first batch sold out within just six minutes on Tesla’s official website. While initial expectations were that the model would be available only in white, it now comes in blue, red, black, and gray. The Stealth Grey variant also stands out as a more budget-friendly option.
SALES MOMENTUM SLOWING
Despite the refresh, Tesla’s best-selling model is now experiencing slower sales compared to the strong momentum of previous years. Several factors are behind this shift. Elon Musk, Tesla’s owner, has recently taken on a political stance that appears to conflict with the views of a portion of the brand’s fanbase. Additionally, the phase-out of electric vehicle incentives in many European countries has had a noticeable impact. When these and similar elements come into play, the surge in Tesla orders—especially in Europe—has settled into a more stable rhythm. This shift seems to be working in favor of Turkish consumers looking to buy a Tesla, as Turkey has become a valuable outlet for helping to reduce European overstock caused by excess production.
