The five candidates for the Louis Vuitton Watch Prize competition, which is a first in the watchmaking world as it has no conditions, have been announced.
Watchmaking’s connection with the past is very strong as it lasts for centuries, but the responsibility of leaving a legacy to future generations is equally strong and one feels obliged to think about the future more than ever. The reason is simple: Craftsmanship, watch culture and related archives have a fragile structure. Especially a watch world that collapsed in the 1980s, experienced an awakening in the 1990s, and not only returned to its glorious days in the 2000s but also surpassed them by leaps and bounds, now wants to keep things tight.
At this point, the management of the Louis Vuitton watch division, affiliated with the LVMH group, took an important step by organizing a watch award event to be given every two years. He organized a competition in which everyone from all over the world could participate. The Louis Vuitton Watch Award is an initiative that aims to encourage innovation in watchmaking, rewarding the best ideas in terms of traditional watchmaking as well as technical inventions and pioneering designs.
The main feature of the competition is that it is open to everyone without any restrictions. According to the specification, from watchmakers to designers, entrepreneurs to enthusiasts, anyone can apply for the award. The prize is 150.000 euros and a one-year mentoring program within La Fabrique du Temps, tailored to the winner’s skills and needs, which can provide invaluable skills and ideas. Works participating in the competition are evaluated according to various criteria such as innovation, craftsmanship, originality and technical mastery. Even someone who is knowledgeable and skilled about watches and does not need support may need marketing, branding, legal and commercial support. Louis Vuitton will provide the service needed for a year to the winner.
The award announcement was made in November 2022 and applications began to be accepted. Around 1000 candidates had applied by the end of May 2023. In September 2023, the expert committee consisting of 45 people, including stars such as Frank Gehry, Kim Jones, Philippe Dufour, Evelyne Genta, Denis Flageollet, Nick Foulkes and Marc Newson, first reduced this number to 20. The expert committee also selected a five-member jury panel to make the final evaluation. Five candidates were announced on December 18, 2023.
Candidates will present before a five-person jury in Paris in January 2024. Headed by Michael Tay (The Hour Glass), it includes Carole Forestier Kasapi (Tag Heuer Movement Director), Auro Montanari (aka John Goldberger, a collector who has written 11 watch books), Rexhep Rexhepi (Akrivia) and Jiaxian Su (SJX Watches). The jury, which includes important names, will announce the winner at the award ceremony on February 6, 2024.










