As we bid farewell to another year, we also leave behind a turbulent chapter in the automotive industry. Let’s take a look back at the key events of the automotive industry in 2024.
Automotive Industry Outlook 2024
Jaguar Type 00: The Most Talked-About Car Event of 2024!
In November 2024, Jaguar caused a global stir with the announcement that it would discontinue its current models in 2025 and completely reinvent itself with fully electric vehicles by 2026. The brand’s bold new image sparked intense reactions worldwide, even among those with no particular interest in cars. Jaguar, long associated with power, strength, glamour, and a wild charm, debuted a new identity featuring vibrant pastel colors, androgynous figures, and almost overused slogans—provoking immediate criticism.
With just a few photos and a single video, Jaguar took the world by storm, dominating headlines in early December 2024. The company, which had been struggling with financial instability for years, faced declining sales for over a decade. Its strategy was now clear: “Resetting the Brand.” In a dramatic move, Jaguar erased all traces of its past, from its iconic logos and websites to social media accounts and press content. On December 3, 2024, the curtain was pulled back on the brand’s new era with the unveiling of the highly anticipated Type 00 concept, marking a bold step into the future.
Unveiled during Miami Art Week, the Jaguar Type 00 caused a global stir. Painted in striking Miami Pink and London Blue, the two versions of the Type 00 boldly showcased Jaguar’s “Copy Nothing” slogan. These all-electric concepts were built on the innovative JEA platform, which is expected to deliver an impressive electric range of 770 km once mass production begins. Designed with Jaguar’s “Exuberant Modernism” philosophy, the Type 00 is a perfect blend of boldness, vibrancy, and efficiency. While we’ll have to wait for series production to see its full potential, one thing is certain: Jaguar has created its most buzzworthy moment of the year as 2024 draws to a close.
World’s Fastest Open-Top Car: Bugatti W16 Mistral
Legendary Names of Wheeler Dealers: Mike Brewer – Marc “Elvis” Priestley
Special Edition: Ferrari’s Anniversary Cars
BYD Seal U: The Most Talked-About Chinese Car of 2024
BYD, the world’s leading electric vehicle manufacturer, has dominated the headlines with its announcement to invest in a new factory in Manisa, aiming to strengthen its presence in the Turkish market after debuting with a single model in 2023. In response to increased taxes on cars imported from China, several brands are attempting to regain their competitiveness by leveraging investment incentives. BYD’s Seal U, along with the Seal, Han, and Dolphin models, sparked intense discussions across social media after their prices were announced in Turkey.
Among the models, the Seal U generated the most buzz, priced at 1.8 million TL. Available in all-electric and rechargeable hybrid options, the Seal U is a strong contender in the mid-to-upper SUV market. With its impressive price/performance ratio, the Seal U offers a combined electric and gasoline range of up to 1080 km, making it an attractive option for eco-conscious drivers.
Mercedes-Benz G 580 with EQ Technology: The Off-Road Icon That Can Tank Turn!
After over 40 years of production, the iconic Mercedes-Benz G 580 has entered a new era with its all-electric version, set to hit the market in 2024. With 587 horsepower under the hood, the G 580 with EQ Technology offers a more “affordable” alternative compared to its diesel and gasoline counterparts. While its price tag exceeds 13 million TL as of December 2024, it still feels like a bargain for a vehicle of such legendary status and power. Notably, the electric G Seriesintroduces a groundbreaking “tank turn” feature, allowing the vehicle to pivot in place—making it the first mass-produced model to offer this ability.
BMW Concept Skytop: Celebrating 40 Years in Istinye
Borusan Oto, the automotive group founded in 1984, marked its 40th anniversary with an impressive celebration at the newly revamped Borusan Oto İstinye, which now embraces the Retail Next concept. The event showcased an array of iconic vehicles, including the BMW 3.0 CSL, Concept Skytop, Vision Neue Klasse, M Hybrid V8, and Z8.
Debuting in 2024, the BMW Concept Skytop draws inspiration from the legendary BMW Z8 and 503 models. This limited-edition, two-seater concept is set to be produced in only 50 units worldwide. With its muscular, athletic design, the Concept Skytop accelerates from 0 to 100 km/h in just 3.3 seconds, powered by a 625-horsepower twin-turbo 4.4-liter V8 engine. Its dual-panel targa roof, which can be removed manually, adds a touch of sophistication while enhancing the overall driving experience.
Bugatti Tourbillon: Back to V16
When it comes to Bugatti, only the best will do. The highly anticipated Bugatti Tourbillon, set to replace the iconic Chiron, has taken a bold step forward with its new V16 engine, abandoning the previous W16 configuration. The Tourbillon also embraces electric support, marking a shift in direction following Bugatti’s merger with Croatian electric car manufacturer Rimac. The vehicle has already made waves, from its center-fixed steering wheel to its potential performance figures, ensuring that it remains the talk of the automotive world.
Lexus LBX: Premium Impact Comes to the B-SUV!
In 2024, Lexus expanded its SUV lineup to include the LBX, a new entry in the B-SUV segment. Built on the GA-B modular platform, the Lexus LBX is an eco-friendly option, featuring hybrid support alongside its 1.5-liter gasoline engine. With its high-quality interior, the LBX offers a compact yet luxurious alternative, mirroring the design and premium feel of its larger counterparts, making it a standout in the competitive B-SUV market.
Jaecoo 7: Chinese Attack
Following its re-entry into the Turkish market in 2023, the Chinese Chery brand has made waves with its premium sub-brand, Jaecoo, now available on Turkish roads since 2024. The Jaecoo 7, reminiscent of Range Rover designs, offers a high-tech, large-screen cockpit with a level of quality surprising for its price. Featuring an off-road 4×4 option, the Jaecoo 7 caters to adventure seekers while still appealing to urban drivers. While its sales may not yet rival those of Chery’s other models, the Jaecoo 7 has certainly become one of the most talked-about vehicles of 2024.
Ferrari F80: The New Icon!
Every Ferrari launch generates excitement, but the introduction of the brand’s Flagship model, which typically comes every 10 years, creates an even bigger buzz. The Ferrari F80, unveiled in 2024, has made a huge impact. While the decision to replace the traditional V12 engine with a V6 has sparked debate, it’s clear that once the F80 hits the streets, it will claim the title of the fastest and most powerful Ferrari in series production.
Rivian R3: An Unexpected Move
The electric vehicle brand Rivian gained attention in North America with its R1T pickup truck, noted for its impressive performance. Building on the success of its R1S and R2 SUVs, Rivian introduced the R3 in 2024. With a design reminiscent of the legendary Lancia Delta HF Integrale, the Rivian R3 will feature three electric motors in its R3Xversion. Expected to debut in 2026, the R3 will have compact dimensions, two trunks (front and rear), and two glove boxes in the cockpit. Its performance is equally impressive, with a 0-100 km/h acceleration time of just 2.8 seconds. While the price is yet to be confirmed, it’s anticipated that the Rivian R3 will be priced under 45,000 dollars.
Tesla Cybertruck: Algorithm Killer!
Tesla, already renowned for producing the world’s best-selling car with the Model Y, expanded its presence in the pick-up market with the Cybertruck, a bold move that has taken over the internet. With deliveries beginning in November 2023, the Cybertruck became a polarizing figure in the automotive world, sparking intense discussions and driving record-breaking clicks. Every mention of the Tesla Cybertruck, from articles to social media posts, garnered attention, and even accounts seeking to boost their visibility in algorithms used its name to attract traffic. The Cybertruck, with its striking colors and even rusted polished body designs, became a 2024 icon, with the most influential creators featuring it in their content.
