Reaching Your Own Star: Klaus
Klaus, the digital star of the modern era, has packed a boundary-defying success story into his young age.
Tudor Laurini, or as the world knows him, Klaus. Shining like a star from his early childhood, Klaus is a DJ, video artist, and producer. This young artist, who blends different disciplines, doesn’t just create content—through his signature works, he presents a manifesto for transcending boundaries. He brings this vision to others through his agency, which he calls “Wanderlust Vision.”
Klaus’s story began in his childhood. Driven by a passion for electronic sounds, the young Klaus started composing his own tracks, aiming not only to appeal to the ear but also to the eye. With his YouTube journey, which began in 2013, he began showcasing his skills in video editing, graphic design, and 3D modeling. His videos conveyed not just his music, but also how he perceived the world, interacted with other cultures, and transformed the energy of his youth into creativity. With this unique approach, he soon reached a wide audience and became a recognized name among Italy’s younger generation.
For a young person aspiring to be a DJ, the doors weren’t always open, and success did not come easily for Klaus. While continuing his education, he also taught himself the fundamentals of music production. Sharing every step of this journey with his followers, Klaus became a source of inspiration by showcasing his own growth. For him, reaching the stars was not just a metaphor—it was part of an intellectual and spiritual journey that would continue throughout his life.
The Italian artist, who believes that the stars have always guided humanity, describes them as a reference point he sees at midnight. The logo of his agency, “Wanderlust Vision,” is also a star. He explains this design choice as follows: “It’s no coincidence that the logo is a star; my mission is to constantly travel mentally and physically, absorb knowledge, and draw inspiration from the world.”
Through “Wanderlust Vision,” the artist creates an intercultural bridge: blending music, art, gastronomy, sports, fashion, and travel to offer his audience a multilayered experience. By encouraging people to step out of their comfort zones and gain new perspectives, he harmonizes tradition with innovation and the individual with the collective.
Another of Klaus’s passions is watches, so it’s no coincidence that his path crossed with Zenith. The young musician’s fascination with timepieces began in childhood, thanks to his father. He sees watches not merely as accessories, but as an art form that represents the elegance of time and humanity’s relationship with technology. Klaus says that Zenith’s innovative yet craftsmanship-focused, multidisciplinary vision aligns with his own perspective. Even while reaching for his own star, he wears a Zenith watch with a star motif on his wrist, helping him navigate his journey.
