Pushing the boundaries by its own normlessness style, Prada releases its new high jewelry collection that produced by 100% recycled gold. Created with recycled gold collected by the Responsible Jewelry Council using the industry’s strictest standards, the 48-piece collection is a world first. As also the first company to extend diamond traceability, ensuring that every material used in its jewelry is traceable, from sourcing, cutting, setting and carat counting.
While the collection emphasizes Pradaism with its iconic shapes, chains capture its own spirit with smooth and unpolished gold.
Award-winning poet and activist Amanda Gorman, singer, songwriter, actress and model Maya Hawke, and musician Somi Jeon were chosen as the company faces of the brand and immortalized in gold negative embroidery by David Sims.