Bottega Veneta’s new campaign, “Bottega for Bottegas” brings together handmade products from smaller Italian artisans in order to display values of dedicated craftsmanship.
Coming from Latin “apotheca”, “bottega” means the studio or workshops in which artists work. The name of the famous Italian brand, Bottega Veneta sort of comes here. So far, a question may have arisen in the minds of readers about making such an etymological introduction to a fashion article. But there are words needed to tell the story of Bottega Veneta’s new project because the name of this campaign comes from “Bottega”. “Bottega for Bottegas” features 12 famous Italian artisans.
With the campaign, small Italian brands and artisans have the opportunity to show themselves around the world. Well, does the collection tell story of what brands? For instance, there are stories of the Amatruda family, who has been making paper for 750 years, or Alessandro Respighi and Daniele Accardo who designed bespoke drums.
BOTTEGA KRUMIRI ROSSI
Story goes that Krumiri Rossi biscuits were born in Domenico Rossi’s kitchen shortly after the Italian unification in Piemonte in 1871. And another story is that Rossi found these biscuits by mixing flour, sugar, oil, eggs and vanilla partly by chance one evening after he spent time with his friends. But what, there is something goes beyond a story that Bill Clinton was one of the famous fans of biscuits, and even he mentioned the biscuits as “great” in a letter.
BOTTEGA PASTIFICIO MARTELLI
When it comes to Italy, of course, another taste in the campaign is pasta. The Maretlli family did not industrialize between 1960 and 1970s and continued to protect in their own way. The two brothers Mario and Dino protect their artisan identity which dates back to 1926.
BOTTEGA SAPONIFICIO VARESINO
Have been producing with a century-old tradition, the Saponificio Varesino soap is another Italian story told in this project. Each soap bar produced in this atelier is made only with certified natural ingredients. Requiring minimum 20 days process, the soap bars also have the seal of excellence on all of its six edges.
