We have talked with Jean-Christophe Babin about haute horology and Geneva Watch Days novelties.
Bvlgari unveiled creative and charming watches at Geneva Watch Days. Could you tell us about novelties?
We unveiled some truly exciting novelties that highlight our continuous innovation in watchmaking. One of the standout collections is the Serpenti Pallini High-Jewellery series. These timepieces are a blend of high jewelry and advanced horology, powered by our Piccolissimo movement, which is the smallest round mechanical movement we’ve ever created. The intricate design includes serpent-shaped bracelets adorned with diamonds and emeralds, making these watches not only technically impressive but also visually stunning. We also launched an exciting collaboration with Fender to celebrate the 70th anniversary of the Stratocaster guitar. The Bvlgari Aluminium GMT x Fender Limited Edition draws inspiration from the guitar’s iconic sunburst design and creamy white hues. This partnership marries the worlds of music and luxury, and the first 70 buyers will receive a custom Fender Stratocaster, making it a unique collector’s item. Additionally, we introduced new models in our Octo Roma series, which this year focuses on sound. In collaboration with conductor Lorenzo Viotti, these watches incorporate musical elements, such as tritone intervals in their chiming mechanisms. It’s a sophisticated fusion of sound and timekeeping, emphasizing Bvlgari’s artistic approach to watchmaking. We launched something unique with a new melody. This is the first time a melody has differed from the historic Westminster melody, which dates from the 18th century. At Bvlgari, our vision is to merge creativity, craftsmanship, and emotion, whether through luxurious, gem-set watches or bold partnerships like the one with Fender. We’re always pushing the boundaries of what a watch can be, blending heritage with modern innovation.
How do you evaluate the importance of the Geneva Watch Days in the industry?
Geneva Watch Days (GWD) operates as a decentralized and self-managed multi-brand event, providing an open platform for watch brands to showcase their latest innovations. It was conceived as a response to the need for a more flexible and collaborative approach to watch exhibitions, especially during challenging times such as the pandemic. Over the years, GWD has grown to become a significant event in the horological calendar, particularly in its role as
Three years ago, Bvlgari announced its first brand ambassador from Turkey. What are your thoughts for Turkish watch and luxury market?
The Turkish market is dynamic and sophisticated, with a growing appreciation for luxury and fine craftsmanship. Partnering with a Turkish ambassador was a strategic decision that reflects our recognition of Turkey’s potential. The market continues to evolve, and we see increasing demand for high-end, unique products that speak to the rich cultural heritage of the region.
As CEO of Bvlgari, what is your observations in luxury goods and watch market?
The luxury market is continually adapting to changing consumer behaviors, especially with the rise of digital engagement. There’s a strong demand for authentic, meaningful experiences, and luxury timepieces are increasingly seen as investments in craftsmanship and artistry. At Bvlgari, we strive to meet these expectations by offering products that are not only luxurious but also experimental, innovative and timeless.
For your opinion, what is the secret of harmonizing the Mediterranean aesthetics and watchmaking technics?
The secret lies in our ability to stay true to our roots while embracing modernity. The Mediterranean aesthetic is all about warmth, elegance, and a sense of timeless beauty. By integrating this with the precision and innovation of Swiss watchmaking, we create pieces that are both technically exceptional and visually captivating. It’s about balancing tradition with innovation, and that’s where Bvlgari excels.
