
A rising tennis champion and a true sportsman, Francisco Cerundolo has become both a national hero and a role model for the younger generation in his native Argentina.
Some reach the heights of stardom early in life, driven by unwavering determination and relentless hard work—just like Francisco Cerundolo, the young tennis prodigy from Argentina. Born in Buenos Aires in 1998, Cerundolo was raised in a family steeped in athletic excellence. His father, Alejandro “Toto” Cerundolo, is a former professional tennis player and now a coach, while his mother, María Luz Rodríguez, is a former tennis player and a sports therapist. With sports in his DNA, Cerundolo’s passion for tennis emerged in early childhood.

Thanks to his discipline and dedication, Cerundolo quickly climbed the ranks, establishing himself as a rising force in the international tennis scene. His breakthrough came with his first ATP Tour title at Båstad, which catapulted him into the global spotlight. At just 23, the Argentine player was already being recognized as one of the promising young stars in professional tennis.
One year later, in 2023, he clinched his second ATP title, this time at Eastbourne, marking a historic moment: it was the first time since 1995 that an Argentine had triumphed on a grass court. Not long after, he notched another milestone—his first win at Wimbledon, affirming that his success was no mere coincidence.

Cerundolo’s playing style is both bold and strategic. Known for his powerful groundstrokes, sharp tactical awareness, and ability to adapt swiftly to varying court conditions, he quickly earned a reputation as a formidable competitor. Yet, it’s not just his athletic prowess that captivates fans and critics alike—it’s also his sportsmanship, composure, and grace under pressure that truly set him apart.
His blend of talent, humility, and professionalism caught the attention of luxury Swiss watchmaker Zenith, with whom he formed a partnership in 2023, becoming one of the brand’s official ambassadors. The collaboration felt like a natural fit, as both Cerundolo and Zenith share values rooted in precision, excellence, and innovation.
Francisco Cerundolo’s Notable Achievements
- Winner of three ATP Tour singles titles, including standout victories at the 2022 Swedish Open and the 2023 Eastbourne International
- Reached a career-high ranking of world No. 19 in June 2023
- Achieved his best Grand Slam performance by reaching the fourth round at the 2023 French Open
- Captured gold at the 2024 Paris Olympics
Speaking about his relationship with the Swiss maison, Cerundolo shares: “Being a brand ambassador for Zenith is a great honor for me. Being part of this legendary watch brand—which stands for innovation, precision, and the relentless pursuit of excellence—feels like a dream come true. Visiting the production facility in Le Locle and witnessing this timeless craftsmanship was also a fascinating experience.”

Having secured Olympic gold in Paris in 2024, Cerundolo continues to solidify his place among the elite of international tennis, winning over fans not only with his skill but also with his poise and character.
With his growing list of accomplishments and his integrity both on and off the court, Francisco Cerundolo is making a lasting impact on Argentine tennis and inspiring the next generation of players in his homeland. His ascent to stardom is marked by a deep commitment to the sport, a sense of humility, and a partnership with Zenith, whose timepieces accompany him on this remarkable journey.