The iconic fashion house Mugler, which has made a name for itself with its designs that stand in the way of gender discrimination and racism, and its uncompromising stance in the themes and shows it prefers in fashion shows; this time on the agenda with a new collaboration…
Presenting avant-garde and gender-neutral haute couture designs in a futuristic line, the Maison reached an agreement with H&M, with which the founder of the brand, Manfred Thierry Mugler, began dating before his death.
The collection, built on Mugler’s iconic designs, aims to combine the past, present and future of the brand.
H&M Creative Advisor Ann-Sofie Johansson states that they are proud of this collection honoring the legacy of Manfred Thierry Mugler, who passed away in 2022, Mugler Creative Advisor Casy Cadwallader and Manfred said it was a great chance to work together at the beginning of the collection.
Wide and sharp shoulders, which are the signature of Mugler, details that fit at the waist, praise for body curves and self-confidence were also prioritized in this collection.
Kneading male and female pieces with Mugler transitions, the collection honored this collaboration with a music video featuring artists such as Amaarae, Shygirl, Eartheater and Arca.