Watches and Wonders 2021: The Future is Panerai’s Hands

The concept of sustainability and ethical material has recently been a movement; Panerai, which announced new 10 watches at the fair, is also in the front line of this movement.

I would say that Panerai made one of the most profound presentations of the Watches and Wonders Fair. In the beginning, there were no watches. While images flowed, we first saw that famous pale blue dot in the space which is a part of solar system. We relearned that 70 percent of the Earth surface is ocean-covered when look at our planet from the space.

While camera was cruising the deep blue and fishes swim, sentences that we did not think much about appeared on the screen: Oceans are one of the basis balances of climate, absorbs 90 percent of our earth’s temperature by transporting heat from the equator to the poles, and absorbs 50 times more carbon dioxide from atmosphere. 94 percent of the species in the world are found in the oceans, oceans have more historical artifacts than all museums, and 70 percent of the oxygen production comes from the ocean. The oceans are biggest storage of solar energy and many medicinal products derived from oceans. However, 7 million tons of plastic are dumped into the oceans every year, 269,000 tons of plastic floating on the surface, ocean pollution affects more than 800 animal species, and more than a billion seabirds die every year. There are about 500 dead zones as the size of Britain in the ocean, and by 2050 there will be more plastic than fish.

As the images pass by, a sentence appeared on the screen: “We cannot say that we didn’t know, so would you like to be a part of this solution?”. Then, Panerai CEO Jean-Marc Pontroué appeared and explained that these images were guiding for the Panerai brand and channel their environment friendly approach. For that purpose, he talked about watches such as Panerai Submersible eLAB-ID that they proud of.

This attitude of Panerai is not new, it has announced on several occasions that it focuses on the understanding of environmentally friendly and sustainable watch production that started years ago. The latest example is a collaboration with Guillaume Néry, one of the freediving champions, and increasing the use of recycled materials. Let us look at the watches without further ado.