With their pillowy crusts, leopard-spotted dough and original recipes, we set out to discover the best Neapolitan pizza spots in Istanbul.

Back in December 2015, I wrote an article titled “Neapolitan-Style Pizza.” In other words, my fascination with pizza goes back a long way. Just look at how many years have passed since then. Today, we can see Neapolitan-style pizzerias opening one after another across Istanbul and in many other parts of Türkiye. It has become one of the most popular topics on the food and drink scene.

In this article, I will explain the defining characteristics of Neapolitan-style pizza and introduce some of my favourite places to eat it in Istanbul. Some of the pizzas covered here are classic Neapolitan pizzas, while others could be described as “Neo-Neapolitan”: creations by chefs who use Neapolitan pizza-making techniques but ultimately add their own distinctive touch.

As an economics graduate who has also managed every aspect of a business, I can easily understand the logic and mathematics behind this popularity. Advances made in recent years have reduced the price of ovens capable of producing good Neapolitan pizza, making them accessible to far more people. You could even buy one for your home and then share your experiences with the 46,000 members of Reddit’s “neapolitanpizza” community. It has now become a fully fledged hobby.

As you can imagine, it is possible to open a small shop with little more than a single oven. Given the way Neapolitan pizza is currently perceived, even the simplest pizza can be sold at a high profit margin. Besides a pizza maker, you would need no more than one member of waiting staff to run such a place—and sometimes not even that.

Although I have listed several economic reasons so far, the main reason these pizzas are appearing everywhere is that they are simply delicious. Personally, it is my favourite style of pizza—provided, of course, that it is made properly. Its pillowy crust, wonderfully soft dough, delicious tomato sauce and leopard spotting completely captivate me. That is precisely why trying restaurants that make this style of pizza has become such a particular pleasure of mine.