Yes, it is that time of year: Christmas bells are ringing in the marketing calendar of the fashion industry. So much so that, the luxury retail industry has been sailed under red and green hues since the dates showed December 1st. Which means, several luxury brands have not neglected to make the Christmas spirit a lifestyle, as they now focus on one of the most important notions of industry, experience.
On the one hand, the most important gears in the industry began to decorate this festive season with their iconic pieces by turning their cult designs into Christmas ornaments. And therefore, Celine’s monogram, Balenciaga’s famous off-shoulder red puffer jacket and cult design Triple S no longer decorate podiums, but the Christmas tree in the warmest side of your home.
And what’s more, Prada’s Christmas bubbles with geometric patterns, Christopher Kane’s More Joy designs’ that bring hopeful keywords for the new year, are ready to add trace of fashion to excitement of new year. All you have to do is choose your favorite brand prepare a selection of Christmas bubbles for yourself.
