Few watch brands embody the artistry and heritage of Swiss watchmaking like Audemars Piguet. Known for iconic models such as the Royal Oak, which was famously designed overnight and has dominated high watchmaking for over half a century, the brand’s 150-year legacy is a testament to craftsmanship and innovation.
Founded in 1875 in the picturesque village of Le Brassus at the foot of the Jura Mountains, Audemars Piguet owes its name to the lifelong partnership of two childhood friends, Jules Louis Audemars (1851–1918) and Edward Auguste Piguet (1853–1919). After reuniting in their early twenties, the duo decided to combine their expertise and passion for horology to create a company that remains a pinnacle of watchmaking.
Before their collaboration, Audemars specialized in crafting movements for prestigious clients such as Tiffany & Co., while Piguet honed his skills in editing and assembling movements. Their partnership was a perfect balance of technical mastery and business acumen. Jules Audemars focused on watch production, while Edward Piguet managed sales and operations. By 1881, the company officially became “Audemars Piguet & Cie”, cementing its place in horological history. During its first decade, Audemars Piguet demonstrated its commitment to complexity and precision. Between 1882 and 1892, the brand produced 1,600 watches, with over 80% featuring complications—an impressive feat that established its reputation as a leader in crafting sophisticated timepieces.
In its early years, Audemars Piguet sought to establish itself as a global player in the world of fine watchmaking. The brand’s ambition led them to exhibit at the Universal Exhibition, one of the largest and most prestigious fairs of its time. Their participation at such an event marked the beginning of their international recognition. In a relatively short period, the brand earned a loyal clientele, including members of royal families. Among the first to own an Audemars Piguet timepiece was the Shah of Iran. Today, the brand continues to adorn the wrists of royalty around the world.
“Every Audemars Piguet watch produced until 1951 was unique. In fact, between the 1930s and 1950s, only 307 chronograph wristwatches were made, making them some of the rarest watches on the market today.”
