Simon Porte Jacquemus brings details of daily life to his photographs with his unique plain expression. His second photobook Images is a special collection of photos taken with Iphone.
As long-established brands, representive of high fashion, try to re-create themselves in an effort to update their identities, Jacquemus rose like a breath of fresh air. He was assertive but also keeps his feet on the ground. He knew today’s conditions, but rather than trying to keep up with one-on-one, he interpreted all these with his own identity. Adopting both classical and modern stand…
“ We are not just talking about his designs.”
Fashion weeks and fashion shows have began to be discussed long before the pandemic: Did they really continue to inspire people in this digital age? Put aside everything, when considering the business and economic power in its background, fashion weeks and fashion shows were not sustainable anymore… Pandemic likes to increase the momentum of this slow finish. Podiums are discarded quickly in 2020; will it have a big comeback soon, it’s also unknown.
In these dark times of a pandemic, French designer Simon Porte Jacquemus hold a much talked fashion show. It was proof that people can stil dream when really wanted, despite of crisis of pandemic and social distances.
A 600-meter podium with curves was designed into an immense wheat field. The number of guests was small, contact was zero. Name of this Spring-Summer 2021 collection is plain and meaningful: L’amour. Means, love… Probably, the only thing that will keep us alive in this time of crisis.
He actually published his first photobook in 2017. He pursued the characteristic colors of the French Riviera where he was born and raised, in this book called as Marseille Je’Taime. He was greeting to here again the following year: Designer, who spent his childhood on the southern coast of France, determined the identity of the “Jacquemus man”, which he introduced in 2018 with a new collection, inspired by this geography; he preferred to make his collection in a seaside town near Marseille.
His second book, Images, goes from the style of the plainly-narrated frames we are used to from the designer’s Instagram account. With big details that seem smaller from daily life. And while he was preparing the book, he made a selection among the 85 thousand frames he had already taken.
The book that Simon Porte Jacquemus announced with great enthusiasm will be available on the brand’s online store from September 1..