A Hermès Window Display from Luca Nichetto: Mythological Renaissance

Fotoğraf: Max Rommel

Hermès collaborated with Italian designer Luca Nichetto to create first “vitrines d”artistes” for its re-opening store in Montenapoleone Street, Milan.

In the re-opening of Hermès store, reaching 950 m², Parisian inspirations are blended with the uniqueness of Milanese architecture. Since serving from 1987 in Italy, the new place of the fashion house, which is interpreted with volumes, colors, and materials, promises an eclectic and artistic atmosphere to the visitor.

Decorated with original objects, paintings and sculptures, the bookcase in the entrance houses a miniature of the Faubourg Saint-Honoré store made from wood by Italian artist Michele De Lucchi, while an original model of the Beta scarf by French artist Nathalie Du Pasquier is exhibited on the same floor.

Created with a bright Venetian-style terrazzo and ceramic tiles inspired by the design of Hermès’ Paris Faubourg Saint-Honoré store, the place achieves a perfect harmony between the historic Paris store and Milan’s Quadrilatero della moda fashion district. 

In order to celebrate this re-opening, Italian designer Luca Nichetto has created a bespoke window display depicting four mythological stories in a surreal tone, with an installation entitled “An Odyssey” – “Mythological Renaissance” on the theme of Hermès 2021. The window displays entitled “The Labyrinth Palace”, “The Unknown Behind The Door”, “The New Theater” and “Infinity Journey” draw attention with their interesting decorations and fantastic narration.

Besides, for the occasion, a limited-edition collection was offered for sale, including a silk twill scarf featuring Faubourg Tropical pattern, a Constance bag, a skateboard and longboard.

Photo by Max Rommel