At the entrance of La Chaux-de-Fonds, the capital of watchmaking, artworks designed by students, related to watchmaking will welcome us.
When we see artworks about watches or fancy clock towers starting from Big Ben in London, we can’t help but think that “Is it the time we are really interested in (learning) or the watch itself as object?” The second option should be more valid that artworks about watches attract us a lot, they have many associations.
“ There are three main gateway to La Chaux-de-Fonds, students were inspired by different eras when designing large-scale watches: Past, present, future.”
The competition, which Tissot rewarded students on August 20 (they received the award from Sylvain Dolla who was Hamilton’s former and Tissot’s new CEO), was held with this intention. It is interesting that there is no clock at entrance of La Chaux-de-Fonds, which is a city that could be “ capital of watchmaking”. La Chaux-de-Fonds’ Europen Exchange Academy (EEA) and Tissot organized a competition and there are some conditions: There are three main gateway to La Chaux-de-Fonds, students were inspired by different eras when designing large-scale watches: Past, present, future. Their artworks also had to be resistant to harsh weather conditions of region. As is known, La Chaux-de-Fonds is famous for its snow covered winter season; in fact, this is the main reason why watchmaking started and developed here..
Now, we can see these wonderful watch-artworks designed by students at the entrance of La Chaux-de-Fond: These artworks also show us the bond of Swiss young people with time / watchmaking.