Gucci celebrates its 100th anniversary with several collections and collaborations.
I will tell you a legend that its story begins with luggage: Life is a long journey that we move from a city to another city with luggage in which we keep many things from clothes to memories. Let us dream a journey to a new city: We are go to exactly 100 years ago and to Florence, where is the heart of Renaissance. Now, we are in the year and the city that Guccio founded Gucci, because like many other fashion brands, the story of Gucci also began with the production of luggage.
In the first years, the brand produced luxury leather luggage and travel equipment for the rich class of Italy. Later on, its product range began to expand with knitwear, silk products, shoes, bags and so on. The financial effects of the Second World War led the brand to use cotton in the products. Aside adding cotton to the products, the iconic “double-G” monogram and the red pattern between two green lines also created during this period. (The Gucci monogram was designed by Aldo Gucci, Guccio’s son.) The two interlocking of two capital “G” letter refer to the founder’s name, as you can guess. After the dark clouds of WWII has passed, another cloud began to hover around Europe: The famous Gucci label we see amongst wealthy travelers and Hollywood stars. In that period, the brand stood out with its extravagant and flamboyant designs. By the mid-1960s, adding luxury accessories such as eyeglasses, watches and jewelry to its range of product. With these items, Gucci had created its current identity completely. Throughout this period, Aldo, Vasco and Rodolfo Gucci brothers were at the helm of company.
