A new wine culture is gaining ground—one in which naturalness is not only experienced in the vineyard but also tasted in the glass. Doğuhan Atış delves into the rising natural wine movement.

If you are even slightly familiar with wine, you’ve likely noticed that the “natural wine” movement has become a major talking point, reshaping the global wine world in recent years. Even if you simply enjoy drinking wine without following developments closely, you will soon encounter the concept of “natural wine.” This movement, which has swept across the world’s major wine-producing regions, has cultivated its own distinct culture. Today, a new generation of wine lovers expresses its identity through natural wine. It has become fashionable to visit wine bars that exclusively serve “natural wine.” In many ways, this trend represents a rebellion against the long-established norms of the wine industry. In this article, I will explore the concept of “natural wine” not merely as a technical term, but as a reflection of the broader cultural transformation it has inspired.

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What comes to mind when you hear “natural wine”? Perhaps you wonder, “What exactly is non-natural wine?” In the simplest terms, natural wine can be defined as a production approach in which nothing is added to or removed from the wine during the winemaking process. Several characteristics set wine apart from other beverages. The grapes used in winemaking are gifts of nature, and the skilled hands that transform them into wine are not mere intermediaries but artists who imbue the wine with personality. The unique combination of natural and human elements that shapes a wine’s identity—everything that makes it distinctive—is what we call “terroir.”

Those who craft wine should take the grape and imagine what it can become without forcing or manipulating it. In the winemaker’s hands, the grape and nature should be free to express themselves, reflecting their terroir authentically. This is the essence of the natural wine philosophy. In fact, many believe that truly honest winemaking is only possible through these principles—by adhering to all or part of the natural wine approach. Yet, if one views wine merely as a “commodity,” seeking to mold it to market expectations or manipulate its profile, the result stems from an entirely different philosophy. These approaches should not be judged as superior or inferior; rather, they serve different purposes and appeal to different audiences. The wine world accommodates multiple perspectives that respond to diverse tastes and needs.

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