Beyonce, who has inspired many with her “fearless creativity”, has announced that she will appear for the second time in Tiffany & Co.’s newest campaign “Lose Yourself in Love”, which is a celebration of individuality, love, and universal connection.
The campaign was shot by Mason Poole at the iconic Hangar studios in Los Angeles, styled by Marni Senofonte and Patti Wilson. In front of a variety of props designed by Thomas Petherick, Beyoncé wears some of Tiffany & Co’s Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock jewelry collections.
The most notable piece in the campaign imagery was the Tiffany HardWear necklace, which was specially crafted for the campaign and handmade at Tiffany & Co.’s JDIW in New York, which the press was told took more than 40 hours to assemble and polish. Featuring 18-karat gold links, three times the scale of the existing Tiffany HardWear necklace, the necklace will only be produced in a limited edition to honor the new campaign.
Speaking about the campaign, Alexandre Arnault, Tiffany & Co.’s vice president of product and communications, said: “We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”
