Let’s meet the collaboration of Quiet Luxury and Gorpcore: “Quite Outdoor”.
It has been a long time since we left the pandemic, but the effects of the pandemic on daily life still continue: of course, we are talking about the desire to go out, spend time outdoors and live a healthier life. Times that sales of yoga mats and camping chairs were booming. Curiosity about this transition for a more active life would of course be reflected in consumption habits and fashion. At this point, a new “core” emerged in the trend currents. You remember the Barbiecore, Balletcore, Cottagecore trends. The core of this active life was Gorpcore. The word gorp comes from the term “Good Ol Raisins and Peanutsé,” which American hikers called the snack mixture they stuffed in their pockets. This trend, which emerged after the pandemic, is now trying to join forces with another big trend. Meet the collaboration of Quiet Luxury and Gorpcore: “Quite Outdoor”.
So, what exactly is Quite Outdoor? As consumer trends change, outdoor brands are reinterpreting their collections to expand their market shares. This commercial choice changes the balance of trend lists. The aim is no longer to integrate and camouflage with trees and grass, but to adapt to the modern phase of the cityscape. This fashion trend blurs the lines between active and functional wear and urban street style. With Gorpcore’s remarkable color palette and details, we adopt a new aesthetic approach to prevent you from becoming a fashion victim in city life. In other words, it is a camping/hiking style with a somewhat bourgeois character. Gorpcore and Quiet Luxury: We take the best of both worlds and combine them.
Adopting a simpler perspective while preserving traditional activewear details, technical aspects and character, this trend wonderfully blends the minimalist attitude of functionality and quiet luxury. We are talking about a wardrobe that is compatible with both the hustle and bustle of the city and outdoor adventures and remains stylish without sacrificing practicality. Finding the perfect balance between the functional needs of the modern consumer and innovative, forward-thinking designs is the basis of this trend.
First the numbers, then the increasing collaborations and celebrity appearances prove the popularity of Quite Outdoor and how prominent it will be in 2024. In Business of Fashion’s article, according to a survey conducted in America, the rate of people participating in outdoor activities was 62% in 2020, while this rate increased to 82% last year. Almost half of the survey participants in England stated that they spent more time outside after the pandemic.
The situation is similar in China, which directs the global market. While almost 400 million people participated in outdoor activities by the end of 2021, the number of searches for the word “outdoor” on Tmall, China’s Trendyol, increased by 600% between 2021 and 2023. According to McKinsey’s report, the outdoor ecosystem will grow by 24% in 2022. The acceleration of this growth will increase in 2023. Brand turnovers are in line with the data. Sportswear brand Hoka, which is part of Deckers, closed 2023 with a turnover of approximately 2 billion dollars. This number was $1.3 billion in 2022, so we are talking about a 69% jump.
