It is Time for Geneva Watch Days!

We will see the latest timepieces of 20 brands, particularly Bvlgari and Ulysse Nardin from August 30th to September 3rd in Geneva, the world’s watchmaking capital.

Geneva Watch Days 2021 takes place from August 30th to September 3rd, meant after the leg of Watches and Wonders in April, we are witnessing the biggest watchmaking event of the year.

Last year, Bulgari’s CEO had announced that Geneva Watch Days is a new fair which is physical and decentralized, self-managed and open to the public. The same as the 2020 edition, about 20 brands will represent their new collections and watches in various hotels, manufactures and boutiques. We can say that the headquarter is Rotonde du Mont-Blanc due to the common area established. The press and customers from all over the world can attend the fair. However, many people cannot go to Geneva because of travel restrictions. Therefore, the event will offer video conferences(Of course, we will be deprived of exclusive parties of brands).

This initiative was launched by a pool of Founding Benefactor Brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, which have formed a non-profit association alongside Associated Brands: Arnold & Son, Bianchet, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Louis Erard, Maurice Lacroix, Parmigiani, Phillips, Oris and Reuge.