We explore the secret behind the “racing machine on the wrist” with Richard Mille EMEA CEO Peter Harrison, who reminds us that “watchmaking is steeped in history and heritage.”

image 20

In just over twenty years, Richard Mille has become a legend in the world of watches. What is the secret behind this success?

Richard Mille’s success is rooted in its relentless ambition to push boundaries and cultivate a distinct brand identity. From the very beginning, our goal has been to take bold steps not only in watchmaking but also in design, technology and performance. This uncompromising attitude has set us apart and turned Richard Mille into a legend in just over two decades.

I must also mention the remarkable companions who have contributed to this journey. One of the most influential is Rafael Nadal, who has been with us since 2010 and has significantly shaped the technical and design philosophy of our watches. The RM 27-05 Rafael Nadal, engineered to endure impacts, temperature fluctuations, pressure and high g-forces, exemplifies a collaboration deeply aligned with our DNA. The very fact that Nadal wears this watch on the court is a testament to the precision and durability we pursue. Richard Mille watches are true works of art—pieces that combine precision, extreme lightness, distinctive style and master craftsmanship.

According to export figures, you closed 2023 as the sixth brand in Swiss watchmaking. How did 2024 unfold for Richard Mille?

In 2024, we continued to strengthen our presence in emerging luxury watch markets, particularly across Asia and the Middle East. Fully aware of the challenges facing the watchmaking world, we entered the year with a clear aim: to lead the future of luxury watchmaking by producing extraordinary, expectation-defying timepieces. Thanks to our use of materials such as Carbon TPT, sapphire and titanium—as well as our commitment to innovation and exclusivity—we have maintained our place at the forefront of the industry.

At the same time, we continue to appeal to collectors who seek both artistry and cutting-edge technology. Our primary goal remains unchanged: to produce extraordinary watches that seamlessly unite the newest technological advancements with exceptional craftsmanship. As our presence expands in key regions—especially in Asia and the Middle East—we remain steadfast in pushing the limits of precision and innovation with every piece we produce.