Futurism is Slash Bag’s New Friend

30 November 2022
<strong>Futurism is Slash Bag’s New Friend</strong>

Alexander McQueen broke new ground in its heritage for its iconic The Slash Bag. For the first time, the British Maison chose Kaia Gerber to collaborate with a celebrity for an accessories campaign.

Directed by British fashion photographer and director Glen Luchford and starring Kaia Gerber, the campaign film was shot in two different locations, emphasizing the union between man and technology in a futuristic landscape.

Inspired by McQueen’s silhouettes, the body of The Slash Bag is made of padded leather, while Swarovski crystals, silver chain, McQueen’s signature knuckle and skull motif stand out as the signature of the fashion house.

Available in €2,250, the bag comes in ivory, Welsh red and black.