Frédéric Arnault, the young CEO of TAG Heuer, has been appointed CEO of LVMH Watches. Arnault will control TAG Heuer, Hublot and Zenith brands together at LVMH.
When Frédéric Arnault, son of LVMH chairman Bernard Arnault and former CEO of TAG Heuer, attended a Bvlgari event last summer, there was rumored in the Swiss press to be heading Bvlgari for a while. Nowadays he has been appointed CEO of LVMH Watches. Arnault will control TAG Heuer, Hublot and Zenith. With this reshuffle, Julien Tornare will be CEO of TAG Heuer.
As might you remember, Frédéric Arnault joined TAG Heuer as Chief Strategy Officer in 2018 and became CEO in 2020. The modern and creative new TAG Heuer watches has been produced in recent years under direction of Arnault, and the successful advertising campaign with brand ambassador Ryan Gosling are among the 29-year-old Arnault’s achievements in brand management. In his new role, Arnault will report to Stéphane Bianchi, CEO and Executive Board Member of LVMH Watch & Jewelry Division.
In the first half of 2023, LVMH reported an increase of approximately 13 percent in the watch and jewelry group compared to the previous year. According to The Financial Times, LVMH Watches had a turnover of about 1.6 billion Swiss francs in 2023. Frédéric Arnault, who joined TAG Heuer in 2018, was the first member of the family to work in the watch world. LVMH entered high watchmaking in 1999 with the acquisition of the TAG Heuer and Zenith brands.
In his new position, Arnault will spend more time in Paris, closer to his father, and according to the Financial Times, he will continue his commitment to watches in his new role at LVMH Watches, yet he will work mainly on strategic projects. On the other hand, Bianchi said that Arnault has achieved great success at TAG Heuer over the past six years and that he believes Arnault will contribute to the growth of LVMH Watches with his incredible insights.
Three of Bernard Arnault’s five children work for LVMH. Jean Arnault is watch director at Louis Vuitton, while Alexandre Arnault is vice president of product and communications at Tiffany & Co. Bernard Arnault ranks second on Forbes’ list of the “10 Richest People in the World” with a fortune of 200 billion dollars.