The BMW Pop-up Store, developed within the framework of the Retail Next concept of BMW, of which Borusan Otomotiv is the Turkey distributor, opened in Mandarin Oriental Bodrum, one of Bodrum’s most prestigious hotels.
Designed with a holistic approach that sheds light on the future of retail, the BMW Pop-up Store offers a smooth experience area in line with new customer expectations and needs. The BMW Pop-up Store will also host different models of BMW in the upper segment, especially the New BMW 7 Series, throughout the summer. BMW Pop-up Store, which focuses on experience-oriented customer satisfaction and sustainable luxury, invites its visitors to be a part of a privileged experience in Mandarin Oriental Bodrum.
Borusan Otomotiv Chief Executive Officer Hakan Tiftik said that they are very excited to bring the BMW Pop-up Store, one of the latest examples of BMW’s new generation point of sale concept, to life in Mandarin Oriental Bodrum. Stating that the automotive industry is going through a transformation process in all areas from production to retail experience, Tiftik said, “The automotive world continues to change its shell. In the transformation process that started with electrification within the framework of sustainability goals, BMW now promises a smooth experience with the Retail Next concept, which lays the foundations of the future in retail solutions. We put experience-oriented customer satisfaction and sustainable luxury at the center at the BMW Pop-up Store, which is also a reflection of our effort to be where they are within the framework of our customers’ expectations and needs” said.
About the Retail Next Concept
Retail Next concept, a transformation project in which the physical journey stands out, represents the transition from the showroom design where the car is positioned as a star to a holistic understanding where the customer and the car are at the center together. With a more flexible, scalable and futuristic design, the BMW Pop-up Store offers spacious and comfortable spaces where all the needs in the purchasing process are met from a single point.
About the New BMW 7 Series
The new BMW 7 Series Sedan has a powerful and distinctive look with its monolithic surface design and Iconic Glow Crystal Headlights with Swarovski crystals. Its increased dimensions compared to the previous generation and its silhouette, which seems to move forward from the side profile, contribute to the large and imposing appearance of the car. The new BMW 7 Series Sedan, whose wind resistance is reduced thanks to the door handles integrated into the body, can be personalized for the first time by being combined in two different color tones within the scope of BMW Individual.
Compared to the previous generation, the new BMW 7 Series Sedan offers heating, ventilation and nine-program massage functions as standard for the driver and passengers on the seats with an enlarged seating surface. In the model, which has fewer buttons and controls compared to the previous model, the digitalization brought by the BMW Curved Screen draws attention in the cabin. The 12.3-inch display and 14.9-inch control screen behind the steering wheel take the driving experience to the next level.