There is a new trend: makeup and skincare brands that are founded by celebrities. And Brad Pitt is the latest name involved in this trend with his skincare brand, Le Domaine.
Do you remember the trend of celebrities’ perfumes brands in early 2000s? The trend began with Paris Hilton, and several names like Britney Spears and Jennifer Lopez were included in this trend. Which is, actually, there was almost no celebrity without a perfume that bearing her own name. And nowadays, the perfume category has been replaced by the makeup and skincare brands of celebrities. Here is the latest name of this trend: Brad Pitt and his new skincare brand Le Domaine.Â
Such an A-List actor and style icon, Brad Pitt is entering the skincare industry after winemaking and rose growing. Brad Pitt, who bought the Château Miraval vineyards with his then-wife Angelina Jolie in 2008, continues his grape-flavored journey with skincare.
Saying that he has been thinking about establishing his own skincare brand for a long time, the actor has received many offers from different brands over time, yet Pitt has not felt ready for this venture yet. When the idea to create a brand using his own resources came from his business partner Marc Perrin, the successful star could not say no to this offer.
Marc Perrin, co-founder of Le Domaine and CEO of Miraval-Provence, comes from a family that has been in the wine industry for over 100 years. To make wine production more cyclical, enologist Dr. Working with Pierre-Louis Teissedre, the Perrin family discovered one of the heroic ingredients of Le Domaine while investigating how grape residues could be utilized. This antioxidant-rich ingredient, called GSM10®, is obtained from the extract of grenache, shiraz and mourvédre grapes grown on Perrin estates. GSM10® slows down the aging process while shielding from oxidation.
The brand’s secret weapon is not just GSM10®. Dr. Nicolas Lévy is a medical geneticist who has been working on the rare disease progeria, which causes rapid aging in children, for nearly 20 years. The doctor, who came together with the Le Domaine team, developed the ProGr3® content. This ingredient minimizes the damage of progerin, a toxic protein that accelerates aging, while also eliminating the symptoms. Contains ProGr3®, vine shoots, chamomile extract and green tea.
