Watches Escaping the Museum

The clock paintings drawn by Gérald Genta, who sees himself as a painter first and foremost, are just as valuable as the clocks he designs. On February 24, 2022, after the exhibition “Gérald Genta: Icon of Time”, the painting he drew for Audemars Piguet Royal Oak was sold for 610,000 dollars at the auction in Geneva. On April 20, 2022, in the second part of Sotheby’s held in Hong Kong, the original drawing of Patek Philippe Nautilus broke another record with 727 thousand dollars.

While contemplating the famous paintings of art history, I took permission to wear the watch on my wrist and took a picture of it. It’s certainly a gorgeous watch and the kind of art that most sane people would want to own. But strangely enough, there was no jealousy in me. On the contrary, I thought it would be more enjoyable to see this watch in a museum. Of course, carrying a work of art or even a museum on one’s wrist must be a provocative feeling. Here they can be counted among the happy few.

However, I had the same feelings while visiting the Uffizi Gallery in Florence with other art lovers with our mouths open in admiration. Art is a magnificent structure, so large and impressive that it transcends the ages. For example, the “Mona Lisa” painting by master Leonardo in the Louvre Museum, I would be pleased enough to even hang a poster of this painting in my room. For this reason, it is actually nice to have several watches in one, and special watches can be exhibited in the museum. Clocks that already have historical value are exhibited in museums (without giving too much importance, look, there is this too). However, the biggest share in the value given to such watches is mostly due to the powerful people who carry them on their wrists. Some watches are powered by their own building blocks, or rather, by the people who think and make them.

The four watches, which emerged from the collaboration between Vacheron Constantin and the Louvre Museum, are inspired by the historical artifacts in the museum. “Great Sphinx of Tanis” (Ancient Egypt, 2035-1680 BC) on the dial of the first watch, “Lion of Darius” (Achaemenid Persian Empire, 550 – 330 BC) on the second, “The Victory Monument of Samothrace” (277 – 168 BC) on the third, and the last On the dial of the watch is the “Bust of Augustus” (Roman Empire, 27 BC – 68 AD). While the reproduction of a work in the museum in miniature sizes by a master craftsman is already a beautiful work, it is another dimension to have a watch signed by Vacheron Constantin, the world’s oldest watch brand, which has been producing watches since 1755 without interruption, on the dial.

In the future, the opposite will also be true. People will admire a Patek Philippe Nautilus, an Audemars Piguet Royal Oak in contemporary art museums to understand the spirit of the times.

We rarely see someone with a museum on their wrist. For this reason, the more people visit a museum where there are watches with artistic value, the more people realize that innovative watches, ideas and aesthetic values ​​that respect or try to overcome history because they take their inspiration from the past, add to our world of feelings and thoughts.

Author, watch historian, and collector Nicholas Foulkes on GQ’s “Sorry, Is It A Takashi Murakami On Your Wrist?” As he said in his article: “People have been exhibiting their art collections for years, why shouldn’t they display their watch collections too?”

A Legendary Watch Collector: Gianni Agnelli

Interview with Raymond Loretan, President of the GPHG Foundation