Surprising collaborations between different disciplines are not surprising for us any longer. These collaborations are not only limited to between the genres of fashion industry, but also between with design, architecture, fashion, music, technology. Briefly, the permeability of all disciplines has increased, and they have been intertwined.
Therefore, it is not surprising that Tag Heuer is in collaboration with Nintendo for the first time, but it is interesting and exciting. The Connected Super Mario Limited Edition produced as a smart watch in collaboration with Nintendo. A detail from Japanese pop culture in a Swiss watch sounds great, doesn’t it? Yes, it does. Furthermore, there is no doubt that the result of the cooperation will be effective when we consider that is a strategic marketing tactic in a stage where the gaming world is in its golden age, which will benefit both parties.