Pantone Color of the Year: Viva Magenta

Since it has been added to our routine of the starting the new year with new hopes, the color of the year is announced in a period that Pantone determines and analyzes trends and the strongest tone of the season. And recently, the Pantone color of the year has been announced as 18-1750 Viva Magenta. Taking the cold face of red, this magnificent tone takes its warmth side from the perfection of pink.

Pantone states that the color of the year draws its encourage and fearlessness from red and its joy, enthusiasm and optimism from the optimism of pink. Whilst the color of the year is described as strong and empowering, Viva Magenta serves enthusiasm for life and rebellious spirit. It seems that Pantone 18-1750 Viva Magenta is coming to color 2023 as a transformative shade of red that can drive design to create a more positive future.

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