Nike takes a step into metaverse with acquisition of RTFKT, which is a virtual sneaker maker.
Have you ever dreamed of buying a new pair of shoes in front of a shoe store? Or have you ever dreamed of buying virtual sneakers? If your answer is yes, then you should read this article.
Nike announced the acquisition of RTFTK, which is a company that produces virtual wearable clothing for metaverse. Furthermore, that company previously sold sneakers matched with virtual ones for $3.1 million in just 6 minutes. Nike’s main goal is to offer new generation collections that bring culture and gamin together in the metaverse with NFTs.
Although it is obvious that stepping into metaverse is a profitable investment, details of acquisition have not been announced yet. For now, we just see the iconic Nike logos placed next to the RTFKT’s lightening bolt logo. Of course, there are still several question about these virtual sneakers, yet want to ask a different question: have you ever dreamed of buying a virtual sneaker?
