Thibaud Crivelli has grown up in a small town of France in a garden is filled with roses, honeycuckle, geranium and peony; so, fragrances have always been at the center of his life. And now it is time to let Thibaud speak about his fragrances journey.
Maison Crivelli is a brand that propose a new way to explain perfume. How was Maison Crivelli born?
I have created Maison Crivelli with a simple yet ambitious objective: propose a collection of perfumes which you have never smelt before, and which would be really different from classic scents and from what other niche brands usually propose. Given the importance of this idea of surprise, I have decided that the brand would be born from the unexpected, and I take inspiration from moments I have lived when I discovered myself the perfume ingredients in a very surprising way.
Are there any innovations or surprises in your fragrances? Â
Exactly! This is the key signature that defines our creations. Each perfume is based on a very unique contrast of ingredients and sensations, which you cannot find in other perfumes of the market. Today, many clients praise our fragrances for their originality and tell us that they have never smelt perfumes like this before.
How long have you been interested in fragrances?
Perfume has always been a central part of my life. I have grown up in a small town of France and my first contact with perfume came from raw nature. Our garden in Spring is filled with flowers: roses, honeysuckle, geranium, artemisia, peonies and a huge wisteria. We usually spent Summer on the French Riviera and during that time of the year I could smell laurel, rosemary, pine trees, citruses… In autumn and winter, we usually spent our week ends walking or horse-riding in the forest. I remember afternoon strolls in colorful, misty and moist forests with the scent of saddle leather, undergrowth or freshly cut trees (pine, oak..).
When you create a new fragrance, what is your inspiration source?
Each of our scents is inspired by a moment that I have lived, when I have discovered a perfume ingredient in a very surprising way. As I do a lot of synesthesia, each of those moments is actually a combination of different sensorial elements: scents, sounds, textures, colors… They all interconnect and influence each other to create a moment which is unique.
Also, you give brief your perfumers. How is the process of working with perfumers for you?
