Fila’s new collection a bond between past and future.
As you can see from the title, while producing a functional design is already a difficult task, producing this concept in a practical way must be a harder struggle than it looks. While many disciplines related with design into something in that regard, the fashion sector, which takes it as a duty to be functional in the light of developing technologies, is trying to catch up.
On the one hand, brands trying embrace the values of technological developments and new functional values also strive to make their past values, regarded as heritage, a part of this transformation. The succesful brand Fila’s new collection points out exactly this transformation.
The designs combining wind and waterproof recycled nylon fabrics with three-dimensional wool textures modernize the mountaineering culture, which is the legacy of the brand. Worn in 1978 by Ingemar Stenmark in the Mountaineering Cup and bearing the Fila label, the jacket is coming from the archive and redesigned. Pieces offers practical clothing, combine mountain culture with high fashion, while underlining modernization at the same time.