While the light end of the tunnel is becoming more and more clear, we start to think about the effect of the pandemic. So much has been written on this subject that we believe that there is no point left unaffected by this global crisis. Also, Dior 2022 Resort Collection meets on common ground with us.
Bringing the brand’s awareness-raising skills to the highest levels, Creative Director Maria Grazia Chiuri redecorated her apartment in Paris, during the lockdown period to create a space for herself to do pilates. While she was redecorating her apartment, she recognized that sport is freedom, sport is movement. During the lockdown, we would walk around our building just to get a sense of moving our body, just think about the sense of freedom that sport can give…
Chiuri goes the birthplace of sports, Athene. At the Panathenaic Stadium, at the heart of the Olympics, the Dior 2022 Resort collection introduced as collection that gives freedom of movement. The designer avoids the clichés which come to mind first when Greece is mentioned, and instead of designing Hellenic dresses, she brings the key pieces of this culture today. The conclusion: sporty, free, luxurious, and an attractive collection dominated by white.
