Thomas Perazzi tells about the headline-making Phillips watch sales of 2025 and offers insight into the world of watch auctions.

2025 was a strong year for Phillips. How would you describe it?
In 2025, we had the pleasure of celebrating the 10th anniversary of the establishment of the Phillips Watch Department, in association with Bacs & Russo. At the same time, we marked 10 years of Phillips’ presence in Hong Kong and, more broadly, in Asia. It was an exceptional year in terms of results. We hosted many highly successful auctions, making 2025 the most successful year not only in Phillips’ history, but arguably in the history of watch auctions overall. Total auction sales reached USD 290 million, and our private sales division also performed extremely well, generating an additional USD 80 million. These results exceeded our expectations at the beginning of the year. Beyond the figures themselves, they allowed us to demonstrate the strength, maturity, and overall health of the global watch market.
How do you select the timepieces for your auctions? Can you walk us through the process?
At Phillips, we place enormous importance on curation. Our catalogues are highly selective, featuring only the best watches available on the market. This means focusing on the rarest models and configurations, particularly in the contemporary and modern watch segments. When it comes to vintage watches, as well as pocket watches and clocks, categories in which we have also achieved strong results in recent years, everything comes down to quality. Quality means condition: how a watch has been preserved over decades, or even centuries. This is one of the key aspects collectors look for. Another increasingly important factor is provenance. Knowing who previously owned a watch can add exceptional value. A perfect example is the F.P. Journe timepiece we sold in New York that once belonged to Francis Ford Coppola. It achieved USD 11 million, becoming the most expensive independent wristwatch ever sold at auction.
Some of the biggest watch sales of the year took place at Phillips. What do you think is the secret behind this success?
I wouldn’t say there is a secret, but there is a clear way of working that our collectors value. Trust is fundamental. Collectors trust what we offer and how we present it. Professionalism is equally important. While the transaction itself matters, the pre-sale and post-sale services we provide are, in my opinion, among the best in the market. Our team is made up of specialists who are not only highly experienced, but genuinely passionate watch lovers and collectors themselves. This combination of trust, expertise, and passion is what sets us apart.








