We are examining Omega’s new watches and new strap Velcro which were introduced in the global launch on March 23th.
Yesterday ( March 23), Omega has introduced its new watches in a digital global launch. Even though digital launches are not substitute for physical launches, we can say that rules and conditions are falling into place step by step. Launch started with the presentation of Omega’s CEO Raynald Aeschlimann: “ We have not stopped even in this tough year; it is against our nature, we have worked twice as hard as ever.”
We felt like that we were in Biel during presentation which new watches were introduced from past to present of brand by CEO and also Jean-Claude Monachon (VP and Head of Product Development), Gregory Kissling ( Head of Product Management) and Petros Protopappa (Brand Heritage Manager).
Omega Speedmaster Professional Moonwatch Master Chronometer, the first watch of year, was announced at the beginning of year. As 2021 novelties, 5 models belonging to four series (Constellation, Seamaster, Speedmaster, DeVille) were announced yesterday, all these watches are Master Chronometer certified which a test system belonging to the brand. Highlight of these watches is that they are inspired by historical references and focused on material development: A bronze gold, a new alloy, was announced after announcements of Sedna gold (2016), Moonshine gold (2019) and Canopus gold (2021). Jean-Claude Moncahon, VP and Head of Product Development, explains; “all watches are more feminine and thinner and all bezels, crowns, indexes, hands, claps and straps were renewed.”
The first of the 2021 watches was the renewed Seamaster 300 models. Omega made its move with The Seamaster 300, the first commercially produced diving watch introduced by the brand in 1932, after Omega Marine, it was also an “improvement and breakthrough” product. The brand introduced a “trilogy” in order to meet needs of professionals in 1957: Seamaster for seas, Speedmaster for speed and Railmaster for trains. The novelties in 2021 versions of Seamaster 300, which is a part of this series, are a retro design reminiscent of 1957 model, a thinner dome sapphire glass, each of 41 mm timepieces’ bezel is crafted from oxalic anodized aluminum, larger inner bezel, a new and thinner clasp, a lollipop style second hand. Sandwich case is also another novelty in this watch: For this, second plate with indexes has been added to first plate which applied with Super-LumiNova. The featured watch of this series is definitely Seamaster Bronze 300 Gold.
Constellation Small Seconds became one of the classics with its integrated bracelet structure and its claws extending from the case over the dial when it was introduced in 1982. In this Constellation Small Seconds series, there are much more elegant watches with sun-brushed, diamond-set case and a round date window positioned at 6 o’clock. It is a pleasant detail that diamonds are also used to frame the small seconds dial.
The DeVille Trésor Power Reserve model has been renewed with a thinner domed sapphire glass, 40 mm 18k yellow or Sedna gold cases, and a hand-wound mechanism. The most important feature is a new small second sub-dial at 6 o’clock. A power reserve indicator also positioned at 12 o’clock. That’s why; Omega logo is located at 3 o’clock. No doubt that it will be one of the most favorites watch in classical-official watch series.
Seamaster Aqua Terra watches are completely focused on women’s watches. In the fashion, two colors that were not considered appropriate to be together, namely “faux-pas” before; while it is stated that these colors were chosen because combination of pink and red is on trend. We can say that red rubies on the wave-embossed pink dial have created a really catchy model.
Seamaster Diver 300M Black Black was announced as 5th watch at launch, it is very charismatic and a deep black watch. This deep black watch has visibility thanks to black in ceramic dial and tones of Super-LumiNova.
As mentioned above, all these watches were applied 8 precision, resistance and performance test in order to receive Master Chronometer certification and have 5-year warranty.
In addition to these 5 models, Velcro straps for the Speedmaster Moonwatch were announced at the launch. Velcro straps are produced due to astronauts could never wear steel bracelet because of their weight. The flexibility and durability of Velcro straps make them perfect for space suit; straps, which are also perfect for Moonwatch series, are designed with famous NASA logo and Omega Speedmaster logo-wording to represent space heritage of the brand.
There is also a reason that strap is offered with three colors; black, white and silver: Black refers to the darkness of space and the Moon surface, white refers to Apollo-era astronaut suits, and finally silver refers to the shiny silver space suits worn by astronauts in the Gemini and Mercury missions.