A New Collaboration at Race Against the Clock

Girard-Perregaux, Aston Martin Lagonda ve Aston Martin Cognizant Formula One ekibinin resmi saat ortağı oldu.

Girard-Perregaux is revealed as Official Watch Partner for Aston Martin Lagonda and Aston Martin Cognizant Formula One™  Team.

Time has a relentless speed, human can only measure it. If it about a race, time measuring is such important even for a milisecond. Therefore, haute horology world frequently collaborates with automobile industry, which focuses on speed. The new one is Girard-Perregaux and Aston Martin collaboration.

While excitement of automobile races increasing each passing day, haute horology world accompanies this excitement with new innovations. That’s why, these collaborations are important for both sector; especially, a collaboration that between one of the oldest watchmaking brand Girard-Perregaux and famous British automobile brand Aston Martin. 2021 is an important year for both Girard-Perregaux and Aston Martin. Girard-Perregaux is celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula One as a works team for the first time in over 60 years. So, this two brand collaborate in 2021, which is an crucial year for both.



The first timepiece to be born from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year. Also, Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One™️ Team cars as of the beginning of the 2021 F1 season in Bahrain. Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, adds: “…We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.” The first watchpiece and projects will excited curiosity, which will be born from collaboration between these two brand.  Actually, if we remember Aston Martin’s previous collaborations with haute horology world, it is apparent that new collaboration will be successful. The British automotive manufacturer collaborated with TAG Heuer in 2018. The two brands had jointed a partnership for Red Bull Formula Team 1. Before two years ago this partnership, Richard Mille was official watch partner of Aston Martin.

The first watchpiece and projects will excited curiosity, which will be born from collaboration between these two brand.  Actually, if we remember Aston Martin’s previous collaborations with haute horology world, it is apparent that new collaboration will be successful. The British automotive manufacturer collaborated with TAG Heuer in 2018. The two brands had jointed a partnership for Red Bull Formula Team 1. Before two years ago this partnership, Richard Mille was official watch partner of Aston Martin.

Bu görsel boş bir alt niteliğe sahip; dosya adı tag-heuer-mens-carrera-heuer-01-aston-martin-limited-edition-watch-p22658-31770_image.jpg
Men’s Carrera Heuer 01 Aston Martin Limited Edition

We look forward to the first watch that will be born from collaboration between Aston Martin and Gigard-Perregaux.